VELO: The World’s Leading Tobacco-Free Nicotine Pouch When it comes to global popularity and refined quality, VELO stands at the top. Formerly known as Lyft in Scandinavia, VELO is a Swedish-born brand owned by British American Tobacco (BAT). It has become the go-to choice for millions of users thanks to its massive variety of flavors, consistent quality, and innovative pouch technology. Whether you're looking for a discreet mini pouch for the office or a high-intensity slim pouch for a long journey, VELO provides a seamless, smoke-free experience available right here on Nicotinebuzz.co.uk.